top of page
New Blood Shift NYC
+
Role:
Copy
Concept Development
Collaborators:
Janine Ciccone Germany Lancaster
Ask
adidas aims to address the gender gap in sports by increasing and sustaining the participation of girls ages 14-17.
Insight
Girls who participate in sports tend to reach higher levels of success in life.
A weekend-long sports field day that empowers girls and promotes community development and essential life skills.
Get the Word Out
SPREAD THE WORD
Engage
Enroll virtually or in person.
Why?
-
Mentorship
-
Physical Engagement
-
Peer Support
-
Advocacy
Encouragement
Execution
Release of social media & outdoor campaigns
Website Launch
+
Open Enrollment
+
Product Release
In-store activation
Field Day
bottom of page